Digital Media Art+Cade


Lead Supporter: CMF & Eye on Canada


Thursday, October 20 – Saturday, October 22, 10:00am – 6:00pm
Sunday, October 23, 10:00am – 4:00pm

Daily Tour and demo schedules available.
Visit our website or the imagineNATIVE Mobile App for details.

imagineNATIVE with the support of the Canada Media Fund brings you the Digital Media Art+Cade, an interactive environment showcasing leading Indigenous made digital media work, retro-inspired and industry-driven gaming, digital apps and virtual reality experiences from October 20–23 at the TIFF Bell Lightbox.

Emulating the nostalgia of an ’80s arcade, cinema audiences can interact hands-on with the future of Indigenous storytelling through projected game play, retro arcade-style booths, consoles and immersive cutting edge virtual reality experience stations. Created by experienced Indigenous digital media artists and neophyte programmers to the medium, their envisioning cultural, traditional and future-focused content aims to showcase the diversity of storytelling in new forms to new audiences and inspire traditional artists on the possibilities for creation.

Featured work:

Indigi-Cade” – Organized by The Indigenous Routes Collective, which promotes digital training for Indigenous youth, and Dames Making Games, a Toronto non-profit that supports women in gaming, Indigicade aims to empower participants to express themselves through gaming.

The finished games will be housed in retro-styled arcade consoles.

Virtual Reality Experiences – Indigenous storytelling finds its most fitting medium with new experiences by Canadian and international producers. Audiences will experience, at scheduled and facilitated times, the immersive experience and creative potential of VR using readily accessible viewing platforms.

Officially programmed digital media work and programmed audio work on iMac stations and iPads kiosks.


Film audiences will be interacted with in ticketed line-ups through a dedicated imagineNATIVE intern who will bring a Google VR/iPhone demo for ticket holders to experience and drive audiences to engage with imagineNATIVE’s newest art playground!

Tours of the Digital Media Art+Cade will be scheduled for those new to these experiences at appropriate times (see our website or the imagineNATIVE Mobile App for details).

Public and Industry Events

To compliment and expand on the creative aspects of the work, public panels on media art and opportunities in experimental media will be held, including CMF-presented Indigenous VR Spotlight, featuring programmed artists and a Digital Media Artist Showcase.


Please click on image to watch Aroha Bridge

Please click on image to watch Aroha Bridge


Aroha Bridge
Directors: Jessica Hansell (Māori) and Simon Ward
Producer: Morgan Waru (Māori)
New Zealand | Web Series | 2016

In the Digital Media Art+Cade or while in line for your imagineNATIVE movie, enjoy these comedy webisodes from Kiwi comedy royalty!

From the producers of New Zealands’s number one film of all time, Hunt for the Wilderpeople, comes Aroha Bridge, an animated snapshot of the multicultural melting pot that is Aotearoa.

Focusing on authentic, urban Māori characters with humour and style, this web series follows Kowhai and Monty Hook as they navigate the complex but hilarious circumstances growing up in a bicultural, eclectic whanau. The extended Hook family are a micro society unto themselves; jock aunts, ex–All Black fathers, activist uncles and kooky cousins come together to create a multicultural medley that all young kiwi urbanites – and imagineNATIVE audiences – can relate to. 

Jessica Lee Hansell is a Māori (Ngapuhi), Samoan and German writer originally from Auckland. Known for her multiple-medium style, Hansell first established herself as the cult rapper, artist and political essayist Coco Solid. In recent years Jessica completed her Masters in Creative Writing at Victoria University and found herself in love with animation, film and television comedy. She is a member of Taika Waititi’s film collective, Piki Films, and after years of underground zine-making she is working on her full-length comic book, Foodcore, due out on Pikitia Press in late 2016.