“Discoverability” of Indigenous Content in the Age of Media Abundance: What We all NEED to Know

October 21, 11:00PM – 12:00PM

TIFF Bell Lightbox, Learning Studios A/B (3rd floor)


Technology has changed audience content consumption behavior beyond traditional frameworks and into the vastness of the digital realm, making it harder for creators and their presenters to reach audiences effectively. While this new issue, dubbed “content discoverability,” is often acknowledged as the top-priority challenge facing the industry over the course of the next decade, from an Indigenous creator’s perspective – one that had to fight for representation in the regulated system – does this new world level the playing field, or even give advantage to the recent surge in Indigenous attention in media? In a “sharing circle” format, we invite all content creators to bring their opinions and successes alongside Industry leaders in media and gaming, and Indigenous producers/creators finding success in their production distribution, to communally bring awareness, tactics and avenues to develop future productions with a “discoverability” perspective.

Feel free to read the two recent trend reports by the CMF: 

Discoverability: Towards a Common Frame of Reference: Access Here (PDF)

Discoverability: An Audience's Journey :http://trends.cmf-fmc.ca/media/uploads/reports/Discoverability_Part_2_The_Audience_Journey_-_CMF_-_EN_-_Final.pdf


Presented by:





Mark Ouimet

Media Relations/Social Media Manager, Rezolution Pictures

A Mohawk born and raised on the Kahnawake reserve located outside of Montreal, Mark has been involved in the arts & entertainment industry for over 15 years. Since joining Rezolution Pictures in 2012, he has been instrumental in growing and maintaining Rezolution Pictures’ presence in the media and online and increasing brand awareness. Liaising directly with networks, publicists, journalists, festivals, and fans, he’s immersed in the day-to-day evolution of Rezolution Pictures in the global marketplace. He has also helped to integrate and cross-publicise the publishing, media production, video game, VR, and on-line aspects of the company.

Xina Cowan

Digital Media Producer, Rezolution Pictures

Xina is a Digital Media Producer at Rezolution Pictures, and considers the team her family. She is of Irish, Mohawk and Scottish heritage, and has been privileged to work with Indigenous communities for the last six years. As a Producer, Xina's main focus is creating dynamic, online spaces where Indigenous voices can shine far and wide. She passionately believes in the power of Community, and that the web has limitless potential for building strength, connections, and new ideas. She is currently working on the sites for APTN's Indians + Aliens Season 2, and the documentary feature film RUMBLE. Xina is also the proud Editor-in-Chief of the digital magazine WIOT.


Valerie Creighton

President and CEO

Canada Media Fund | Fonds des médias du Canada

Valerie Creighton is an industry leader in arts, culture and media, recognized for reenergizing some of the some of the country’s most important organizations in the sector over the last thirty five years. An expert in organizational change, Valerie has been recognized as a visionary in promoting Canada’s cultural wealth.

Currently serving as President and CEO of the Canada Media Fund, Valerie positions Canadian programming at the forefront in world markets advocating successful, innovative Canadian content and software applications for current and emerging digital platforms. Valerie has taken part in foreign trade missions, and is regularly called upon to present the CMF model internationally. She has been recognized with numerous awards nationally and from her home province of Saskatchewan. She was awarded the Saskatchewan Order of Merit (SOM) in 2016.

Valerie holds a Bachelor of Fine Arts from the University of Saskatchewan, has served on a variety of regional, national and international juries and boards and has produced radio dramas for the CBC in Saskatchewan where she owns and operates the Red Horse Ranch.


Jenny Hayden

Acquisitions Executive, ShortsHD

Located in Los Angeles, Jenny Hayden has broad experience as a marketing, licensing and sales agent for both finished content and for original concepts.  Jenny buys Pay TV transmission rights and distribution rights to short films for ShortsHD.  Her point of entry into the world of television was in original documentary production where films she worked on won many awards for excellence including Emmy’s, Edward R. Morrow Awards, Investigative Reporters & Editors Award, Peabody Awards, DuPont Columbia, Cine Golden Eagle and others.    In addition to her work at ShortsHD, Jenny has her own company, Jenny Hayden Media Licensing & Marketing where she acts as a sales agent for filmmakers to secure licensing agreements across all platforms globally.     

Anusha Duray

Senior Programmer, National Indigenous Television (NITV)

 Anusha is the Senior Programmer for NITV Australia and manages acquisitions for the station. She is also an award winning producer for her short film "Bourke Boy" which had its international premiere at imagineNATIVE in 2009.  She has worked on various feature films and television series with over a decades experience working in indigenous community and business development.  She has been a board member of the Aboriginal Women's Consultation Network since 2010. Born and raised within the Bundjalung Nation.

Sajid Qureshi

CEO, Co-founder, Showbizzee
Sajid Qureshi is the CEO and co-founder of Showbizzee Canada Inc., the company behind the groundbreaking Interactiviti.com platform. Interactiviti.com is the first of its kind to incorporate all media to match the way in which fans consume content, interact, and transact online. Interactiviti.com is a social multi-media platform that combines text, images, video and social media in shareable, interactive slideshows. Interactiviti.com allows brands, e-commerce, content and media companies to quickly and effectively engage with fans and customers. Saj has over 14 years of experience in the film and television industries. Prior to co-founding Showbizzee, he specialized in the areas of financing, acquisitions and distribution under the mentorship of Juergen Schau, former Managing Director of Columbia TriStar GmbH as well as several other Sony companies, finding success in guiding and developing opportunities with an international focus.