Maximizing Opportunity for Online Short + Feature Film Exhibition

TIFF Bell Lightbox, Learning Studios A&B
October 21, 11:30am–1:00pm

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Where has the digital space provided new opportunities for niche markets and audiences that Indigenous content producers can take advantage of? What are the leading channels, where does your content fit, and how you speak the language to get it in hand to decisionmakers and online?

This panel offers two distinct perspectives from Industry mavens: The Criterion Collection and Short of the Week programmer Penelope Bartlett offers insights and strategies for short filmmakers; Stadium Media’s Mitch Mallon and his direct connections to all the feature film digital gatekeepers, including Google Play, Amazon, iTunes and Hulu, offers contrasting and comparative insights for activating online content distribution for producers.



Bretten Hannam is a filmmaker of Mi'kmaw, Ojibwe, and Scottish ancestry based in Kespukwitk, Mi’kma’ki (Nova Scotia). His films focus themes of community, culture, and tradition with a focus on Two Spirit identity. His films have screened at festivals across the world including TIFF, Inside Out, Atlantic Film Festival, Frameline, Red Nation Film Festival, Dreamspeakers, and Frameline. He is a Fellow of the Praxis Centre for Screenwriters, Outfest Screenwriting Lab, as well as an alumnus of the Canadian Film Centre’s Screenwriting Lab.



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Penelope Bartlett is currently a programmer for The Criterion Channel on FilmStruck, a digital streaming service which launched in November 2016. She served as Director of Programming for the 2016 Palm Springs Shortfest, and also writes and curates for the website 

She has previously held positions at the Chicago International Film Festival, Palm Springs International Film Festival, Tribeca Film Festival, and the Glasgow Short Film Festival and Glasgow Film Theater. She has also produced several short films, most recently Crystal Lake by writer/director Jennifer Reeder, which world premiered at the 2016 Berlinale. She lives in New York City.


Mitch Mallon

CEO, Stadium Media

Mitch Mallon is the founder and CEO of Stadium Media, a digital content provider who is at the forefront of distribution. Mallon is a 25-year entertainment veteran having achieved tremendous success in the music, home entertainment and digital entertainment industries. He has held senior management positions at Rhino Entertainment, Warner Music Group, and Image Entertainment. Early in his career, he focused and successfully promoted independent niche product and then, music DVDs to the retail community. In 2005, Mallon was a key player in the launch of one of the industry’s first digital content companies, Egami Media, a subsidiary of Image Entertainment. The field was virtually unknown at the time and he assisted in building relationships with accounts very well known today including iTunes, Amazon, Netflix, Hulu and Google. In 2007, Mallon helped establish the Entertainment Merchants Association’s (EMA) Digital Council and is currently the Chair of the Steering Committee for Digital EMA. The Digital EMA's programs and initiatives help educate producers, licensors and studios who are interested in the evolving digital marketplace. He also frequently presents or serves on industry panels covering the burgeoning digital marketplace including EMA's Digital Media Pipeline and the Producers Guild of America's New Media Council as well as . Mallon is also a member of NARAS (The National Academy of Recording Arts & Sciences) and the Academy of Television Arts & Sciences.

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