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Old Bead Store

Amy Norman | Music Video
Canada| 2019 | 2 min
World Premiere

Sunday, October 27, 2019 | 6:00pm
Closing Gala: The Sun Above Me Never Sets
TIFF Bell Lightbox, Cinema 2

Old Bead Store is a parody of Lil Nas X's massive hit song "Old Town Road", created by inuk memer ijotiKak. It uses the modern meme-parody format of rewriting lyrics to suit a new lyrical narrative, accompanied by familiar image macros that reflect this new retelling. It thematically centres artisanship, and in particular beadwork, as a pivotal aspect of indigenous life.

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Amy Norman is a proud Inuk woman born and raised in Happy Valley-Goose Bay, Labrador - with family ties to North West River and Nain, Nunatsiavut. She is a land protector, a passionate activist, a Girl Guide leader, and a musician. She is also makes memes under the handle @ijotiKak on Instagram - focusing on Indigenous issues, politics, and humour, through an Inuit lens.